Using Social Media to Aid in the Recovery Journey

In this course, I will share my story of gambling addiction and recovery. In doing so, I will also illustrate how social media can be leveraged as a tool for sharing your story and helping to reach others who may be struggling with the same problems. The social media outreach process serves as a therapeutic intervention for the viewer and as a relatable marketing outreach mechanism for organizations and counselors to reach a wider audience.

Price: Free

Credit

1 CE

Prerequisite

None

Classification

None

Recommended for

Mental Health Professionals

Class Instructor

Rob Minnick

Class Description

In this course, I will share my story of gambling addiction and recovery. In doing so, I will also illustrate how social media can be leveraged as a tool for sharing your story and helping to reach others who may be struggling with the same problems.

The social media outreach process serves as a therapeutic intervention for the viewer and as a relatable marketing outreach mechanism for organizations and counselors to reach a wider audience.

Learning Objectives

At the end of this class, you will be able to:

  • To identify the 4 types of content that are effective at reaching problem gamblers
  • To identify the 5 mistakes made in most RG content/outreach right now
  • To identify 3 reasons using social media will help more problem gamblers

Educational Goals

  • Provide an introduction to reaching problem gamblers online
  • Understand what problem gambling is through an anecdote of my lived-experience
  • Understand why social media is an effective means of reaching a younger demographic with your messaging

Outline

  • My gambling story – 10 minutes
  • My experience with gambling media – 5 minutes
  • Introduction to my content – 15 minutes
  • Shortform content as therapeutic intervention – 10 minutes
  • The value of social media at any age – 10 minutes
  • Tonality, idea formation and relatability in content creation – 10 minutes

Class Content